![]() ![]() "This has everything to do with the psychology of news consumers and the broader issues with polarization in American culture." ''We're opinionated, we're noisy, and we're having a good time'' "I'm depressed by it, but I'm not that surprised," Settle said. In May, The Daily Wire generated more Facebook engagement on its articles than The New York Times, The Washington Post, NBC News and CNN combined. That alone wouldn't be noteworthy the circle of life online means information is written and rewritten in a seemingly infinite loop.īut The Daily Wire has turned anger into an art form and recycled content into a business model. The site produces little original reporting but instead mostly repackages journalism from traditional news organizations with a conservative slant. ![]() The Daily Wire did not respond to interview requests from NPR for this story. But the people who do this on the right have just found a lot more successful ways of doing it." "This happens on both the left and the right. "There's a demand amongst certain subsets of the public for outrage politics," said Jaime Settle, director of the Social Networks and Political Psychology Lab at the College of William & Mary in Virginia. Daily Wire articles with headlines such as "BOOK REVIEW: Proof That Wokeness Is Projection By Nervous, Racist White Women Who Can't Talk To Minorities Without Elaborate Codes" regularly garner tens of thousands of shares for the site, and Shapiro is turning that Facebook reach into a rapidly expanding, cost-efficient media empire - one that experts worry may be furthering polarization in the United States. ![]()
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